The Swedish appliance company is strengthening consumer experiences strategy and direct-to-consumer capabilities in Asia, with Thailand playing an important strategic role in the region

Electrolux is marking a century in business with the Thai launch of a campaign titled “100 years of bonding through sustainable innovation”. The leading household appliance maker from Sweden has eased the daily drudgery in 60 million homes and over 150 countries since 1919. Thais consumers are among those who have fallen hard for its philosophy of “Swedish thinking. Better living”.